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Privacy policy


Updated: October 29, 2021  
Covington Charm (“we” or "us") respects your privacy. We are committed to making your shopping experience as comfortable as possible. Please read our Privacy Policy carefully to understand our policies and practices regarding how we collect, use, protect and share information about you. This Privacy Policy applies to information we collect when you visit our websites that display or link to this Privacy Policy, register to receive communications from us, visit our stores or otherwise interact with us as described below.

By accessing or using this Website, or otherwise providing us with Personal Information (as defined below), you agree to this Privacy Policy and consent to our use of your information as set forth herein and as permitted by law. If you do not agree with our policies and practices, you may not use our Website. Providing your Personal Information is always voluntary; however, certain areas of our Website are only accessible upon disclosure of Personal Information. Therefore, if you do not wish to provide your Personal Information, access to these areas will be denied and you may be unable to receive certain merchandise or services. We will respect your preferences as to whether and how you'd like us to communicate with you and you may modify your preferences online or by contacting a Customer Service representative.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this Privacy Policy, an in some cases, we may provide you with additional notice (such as adding a statement on our Website or sending you an email notification). We encourage you to review the Privacy Policy whenever you interact with us to stay informed about our information practices and the ways you can help protect your privacy. Your continued use of our Website following the posting of changes to this Privacy Policy means you accept these changes.

Our Website is not intended for use by children.  We do not knowingly collect information from children under the age of 13.  If you are under 13, do not: (i) use or provide any information on this Website or on or through any of its features, (ii) register on this Website, (iii) make any purchases through this Website, or (iv) use any of the interactive or public comment features on this Website. We will never knowingly request Personal Information from anyone under the age of 13, consistent with the Children’s Online Privacy Protection Act of 1998. If we become aware that a subscriber is under the age of 13, we will remove his or her personally identifiable registration information from our files. Please note: we may maintain record of the person’s name and address in a “do not register” file to avoid subsequent registration by a child under 13.

We collect two types of information about users:  “Personal Information” (such as name, email address, mailing address, billing address, telephone number, credit card or debit card information, transaction information, order fulfillment information, and other account-related information) and “Aggregate Information” (such as how many users log on to the Website on a daily basis, information about your internet connection, the equipment you use to access our Website, and other usage details).

Personal Information:
We collect Personal Information you provide directly to us.  For example, we collect information when you use our Website, shop in our retail stores, call us on the phone, create an online account, sign up to receive our emails or subscribe to any services, participate in sweepstakes, contests, promotions or surveys, are referred to us through a third-party marketing promotion, communicate with us via third party social media sites, communicate with us via email, make inquiries or requests concerning our merchandise or services, request customer support, or otherwise communicate with us. We may also collect information through mobile and desktop applications you download which provide dedicated non-browser interaction between you and the Website, and when you interact with our advertising and applications on third-party websites and services. By entering Personal Information on our Website or otherwise providing us with your Personal Information, you grant us permission to contact you about select products, companies, and events we think may interest you.

We may use the Personal Information we collect to:  present our Website and contents to you, process, track and fulfill your order and contact you about the status of your order, inform you of and administer contests, sweepstakes and promotions, allow you to participate in interactive features on our Website, send you surveys about our merchandise or services, respond to your inquiries regarding our merchandise or services, provide you with information, products or services, provide you with notices about your account, learn about your shopping preferences and improve your shopping experience, help us address issues and improve our Website, merchandise and services, protect the security and integrity of our Website, notify you about changes to our Website or any products or services we offer or provide through our Website, carry out our obligations and enforce our rights arising from any contracts entered into between you and us including for billing and collection, to fulfill any other purpose for which you provide it, and in any other way we may describe when you provide the information, or for any other purpose with your consent.

If you purchase merchandise or a gift card for someone else, we may also collect Personal Information concerning the recipient in order to fulfill your request. We will assume that you have the recipient’s permission to use his or her Personal Information for this limited purpose.

Aggregate Information:
When you visit the Website, we automatically collect Aggregate Information about your visit. Collecting this information helps us to improve the Website to enhance your experience while on our Website.  Aggregate Information is non-personally identifiable/anonymous information about you, such as pages most frequently accessed by you, time spent on a page or area of the Website, the number of visits to the Website by you, types of browser used by you, cookie preferences, or search terms entered by you. We can tell the type of computer and web service that you are using, as well as the date, time, and pages that you visit. Aggregate Information is used in a collective manner, and no single person can be identified by that compiled information (for example, the number of people who logged into the Website in a particular day).

We may use Aggregate Information for internal purposes, such as tracking demographic data and providing targeted content to make the Website more useful to our visitors. The gathering of this Aggregate Information may be accomplished by the use of cookies or web beacons by us and our third party service providers. In particular, we will collect an IP address from all visitors to the Website. An IP address is a number that is automatically assigned to your computer when you use the Internet. We may share Aggregate Information with our content providers, service providers or other third parties without restriction. We use IP addresses to help diagnose problems with our server, administer our Website, analyze trends, track users’ movement on the Website, gather broad demographic information for aggregate use in order for us to improve the Website, and deliver customized, personalized content. IP addresses, however, are not linked to Personal Information. We also may use a unique assigned number located with the Website’s URL to determine the website from which you navigated to get to the Website. While this number may not be apparent to you, it does not contain your Personal Information.

In certain cases, we may use third parties to fulfill orders, including shipping, name and address verification, process payments, monitor Website activity, conduct surveys, and administer emails, sweepstakes, and contests. We only share information needed in order for these companies to perform the services requested and they are contractually obligated to protect this information and use it for no other purpose. If you do not want your information collected by us or by third parties for these purposes, you can decide not to participate in these activities. We do not authorize third parties to make additional use of your information. Except as described above, we do not share, rent, or sell information that is collected online to any non-affiliated third party.

We are committed to providing reasonable and appropriate technical, administrative and physical safeguards to protect against foreseeable hazards such as data loss, destruction, misuse and improper disclosure. We have implemented reasonable measures designated to secure your Personal Information from accidental loss and from unauthorized access, use, alteration and disclosure.

Online information such as your credit or debit card account number is transmitted through a secure server using Secure Sockets Layer (SSL) encryption technology. You can check the security of your connection by looking at the lower left-hand corner of your browser window after accessing the server. An unbroken key or a closed lock (depending on your browser) means the SSL is active and the server is secure. You can also look at the URL address. If the first characters of the website address change from “http” to “https,” then you have accessed a secure server. Note, however, that absolute security can never be guaranteed. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to our Website. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures utilized in connection with the Website.

We will never request your credit card or other Personal Information by email. If you receive an email that appears to be a request from us for Personal Information, do not respond, as this may be a “phishing” scam designed to steal your information. Never include your credit or debit card number or other sensitive information in an email, as it is not a secure means of transmitting information. We will only request such information during secure transactions through our Website. It is your responsibility to safeguard any password you create to access “My Account” and to sign-out when your visit is complete.


Covington Charm
109 W Covington Avenue
Opp, AL 36467
(334) 488-0515